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Jeremy Oliver’s China wine market consultancy service is aimed exclusively at Australian producers who are not currently satisfied with their wine export arrangements into China, or who would like to commence exporting wines into the region.

Most wine companies fail in their first and often second attempts to enter the Chinese market, largely through inadequate research and an underestimation of the effort required for success in the region. Jeremy Oliver, drawing from years of local knowledge and experience, combined with his vast network of contacts, can minimise the risks involved for those undertaking this journey.

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Services include:

1. China Wine Market
A full overview of the current market with advice on how your winery can find a profitable niche within it
2. Export Strategy
Either with your existing proprietry brand or through the creation of customised labels
3. Suitability of wines for the China market
From factors that can lead to success in the China market through to cultural issues with respect to labels, brand and message, as well as the style and taste of wines
4. Sourcing and due diligence on potential distributors
Understanding the supply chain; from quality assurance and transport through to storage
5. Establishing a business structure within China
Long-term strategies versus immediate/short term sales
6. Banking and foreign exchange
Advice and recommendations – who to talk to and who to trust
7. Contacts/Avenues
Assistance with putting your wines in front of the right target audiences: from State-owned enterprises and Government departments to the high-end corporate sector
8. Promotional and educational strategy for China
Advice on how to promote and market your brand in China
9. Local guides and language services
Recommendations on finding trusted on-ground guides and translators
10. Demographics
Understanding and delivering to your target market and audience
11. Cultural Awareness
Understanding how Chinese people live, operate, communicate and do business – the importance of building relationships through shared experience and trust, the role of the family, etc.

For further information please contact us.